강남구 압구정로60길 21 (청담 Flagship점)
17 Apgujeong-ro 60-gil, Gangnam-gu | Gangnam
Daily from 10:30am to 8pm
Occupying one whole block of Apgujeong street in Gangnam area, BoonTheShop is probably Seoul’s most stylish shop selling a myriad of fashion brands from the world over. The structure itself, signed by Peter Marino Architects from New York, is already impressive, with high white walls, glass and concrete. The multi-floor space has excellent and well thought of displays. The mix of clothes, shoes and accessories is curated and there is more of a style than at the 10 Corso Como, just a block away. Their café and restaurant, Rubrica, on the 4th floor, are also very nice, with beautiful looking cakes and pastries. The Seoulite high-society meets there.
You can enjoy BoonTheShop’s soundtracks on SoundCloud