Ham Yard

1 Ham Yard W1D 7DT | Soho, Central London

The Ham Yard Hotel is one of the newest additions to Firmdale Hotels portfolio of bespoke boutique properties in London. Following the company’s style of well-appointed public areas and individually furnished rooms, it is a joy to stay here. Ideally located in the West End, the area still retains a quiet feel, so you are a few steps from the bustle of Central London yet without the noise. If you have the chance to book a room here, you will certainly experience a genuinely cool British atmosphere. If you are staying elsewhere, make sure you visit any of the Firmdale hotels and bars. They are a must see, with private cinemas, bowling alleys, spas, roof terraces and so much more.

Image from Firmdale Hotels and Restaurants website

Image from Firmdale Hotels and Restaurants website

The Firmdale style is one of a kind, and all of them are signed by Kit Kemp, the interior designer, and owner of the group.

Image from Firmdale Hotels on Instagram

Image from Firmdale Hotels on Instagram

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