Rua Maria Quitéria, 77 | Ipanema. Also at Rua Afrânio de Melo Franco, 290 in Leblon and other locations, mostly in Rio’s shopping malls.
Monday to Friday from 9am to 9pm
Saturday from 9am to 8pm
Sunday from 11am to 5pm
Rony Meisler and Fernando Sigal, two carioca friends, looked around at the gym and realized: most of the men were using the exact same shorts on the streets and to work out. There was a market. That’s how the idea for Reserva, a casual yet upscale men’s clothing brand was born. Very trendy, the pieces also have a fun and laid-back elements – the t-shirts, that can easily cost more than R$ 150, usually display humorous quotes. The concept store at Rio Sul mall, for example, offers video-game sessions, free beer and barber services for the clients. They often launch products in partnership with cool labels, like New Balance, Birkenstock, Vans and others. There is a collection for boys and babies.
By the way, their womenswear brand is called EVA.