Paulista Avenue is São Paulo’s most famous thoroughfare. Everybody passes through it one day or another. It is a transit hub with banks, law offices, the MASP Museum, hotels, consulates and the Conjunto Nacional with the Livraria Cultura. It was the first paved road in the city and home to many coffee barons’ mansions, some still standing. The avenue, on a high plateau, divides the city into the old Centro and the Jardins. You can see the Centro’s skyline from the Mirante 9 de Julho. A good tip is to start your exploration at Paulista Avenue walking down towards Jardins instead of the other way around as some streets can be quite a steep hike.
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