종로구 계동길 92
The Bath House, 92 Gyedong-gil | Jongno-gu
Daily from 11am to 8pm
Gentle Monster is one of South Korea’s hippest brands. Their concept of immersive shopping experience has created landmark concept stores in Seoul and abroad. Gentle Monster is always present in fashion weeks and fashionistas love their avant-garde designs. But they also have more subtle and stylish looking frames, so don’t worry, you will not look like Lady Gaga (unless that is what you want to). Their 4 stores in Seoul are all art installations worth visiting. Check all of them out.
Sinsa – Garosu-gil | Gye Dong | Hongdae | Nonhyeon
This is Gentle Monster’s YouTube Channel
Watch this video by Black Buddha
Image from Gentle Monster’s website – this is the unassuming entrance to the Bath House Concept Store
Image from Gentle Monster’s website – the interior of Sinsa-dong Concept Store
