5-2-6 Minami-Aoyama, Minato-ku
Monday to Thursday from 11am to 8pm
Friday to Sunday from 11am to 9pm
In Tokyo, where the post-luxury world is already a reality, international luxury brands need much more than just stores in the major areas of the city. Many names rely heavily on star-architects to create destination stores that are design attractions in themselves. The Prada store in Aoyama is one of this great masterpieces, created by the Swiss duo Herzog & DeMeuron. After you take the selfie in front of it and explore some of its interior, explore the area around the shop. Getting lost in Aoyama and Omotesando side-streets is one of the best pastimes in Tokyo and one that will reveal very nice secrets.